DESIGN AND FORM

About me

So nice of you to pop by. I’m Emma living in the north of Sweden, and I have an obsessive need to create things, a weakness for folding papers, making note books and sewing even though me and my sewing machine never are the best of friends.

My heart beats for textures, wooden floors, big windows, thick rugs and the colors gray, beige, black and white. So I’m not a colorful person. I am a interior designer and a visual merchandiser but not working with neither of those. I also like to design blogs but never seems to have the time.

Occasionally you will see some of my drawing and illustrations too, and you can always check out my webshop. 

I write both in Swedish and in English even though I never seem to get any better at it. English that is.

You can follow the blog via: BLOGLOVIN – FEEDBURNER – INSTAGRAM

Comments

56 responses to “About me”

  1. Anna-Rosa

    You run the most amazing blog. I just wanted to say thank you for all the diy sharing and inspiration! Anna-Rosa

    Reply
    1. designoform

      Thank you so much for your nice comment. You made my day!

      Reply
  2. Tais

    Hello Emma,

    I just wanted to tell you that your site is great. i find your DIY section truly amazing including the photos. I definitely have to try some of them.

    Thanks.

    Tais.

    Reply
    1. designoform

      Thank you so much Tais. Im happy you like it!

      Reply
  3. Lisa

    brilliant! xoxo

    Reply
  4. Jessica

    Dear Emma,
    I can only say wow! This really is one of the most beautiful and inspiring blogs around. I can’t stop looking and you are keeping me of work. :-D

    Thank you so much.
    Kind Regards,

    Jessica

    Reply
    1. designoform

      Thank you, thank you, thank you Jessica! :)

      Reply
  5. lisen

    tack för fin blogg!

    Reply
    1. designoform

      Tack fina du!

      Reply
  6. Alina

    Ohh, simply an amazing blog.
    And woooohh your photos – totally loving all of them.
    What’s your camera called (if I may ask)?
    Merry christmas :-)
    -Alina

    Reply
    1. designoform

      Oh you´re so sweet! I have a Canon Powershot g12.

      Hope you had a great christmas too!

      Reply
  7. Natalie

    Tack så hemskt mycket för en bra DIY blogg! Finns inte så många sådana bloggar i Sverige. Kram på dig och gott nytt år!

    Reply
    1. designoform

      Tack fina du! ♥

      Reply
  8. Decofairy

    Great blog! Nice to find you!!!

    Reply
  9. Valentina

    Your blog is totally amazing!
    I hope you don’t mind if sometimes I’ll share some inspirations on myidealhome.tumblr.com, obviously keeping your credits!
    Thank you!

    Valentina

    Reply
    1. designoform

      Thanx! It´s ok :)

      Reply
  10. Lorraine Pennington

    You do have a fantastic blog sooooo glad i found it.

    Reply
  11. Elena

    Your diy works and pictures selection is beautiful!

    Elena

    Reply
  12. Kay

    Beautiful tutorials, lovely blog.

    Reply
    1. designoform

      Thank you!

      Reply
  13. wai-lian

    * beautiful *

    Reply
  14. Vera

    I think I have a new favorite blog! <3 Thank you so much, it's truly beautiful and incredibly inspirational. I just want to change the whole layout of my own blog now ;)

    Have a lovely sunday!
    -Vera, Norway.

    Reply
    1. designoform

      Thank you so much for the nice words!

      Reply
  15. Kitty

    Love the diy and imaes on your blog. I just found a new favorite blog! A wrote a post about your diy paper beads. Love them!

    Warm regards,

    Kitty

    Reply
    1. designoform

      Thank you so much Kitty!

      Reply
  16. Nasyitah

    Yours is officially my favourite blog now. Love your Scandinavian design sensibilities. My design philosophy is “Less is more” but very often I find myself too cowardly to stick to being less. Truly inspired. Thank you!

    :) Nasyitah. Jakarta, Indonesia/Singapore
    http://www.coloursofthedomesticgoddess.wordpress.com

    Reply
    1. designoform

      And thank YOU for your nice comment!

      Reply
  17. Mary @ Very Merry Vintage Style

    Such a beautiful blog! What is the typeface used for your post headlines?
    Stopped over via the design sponge article on your stars.
    Mary

    Reply
    1. designoform

      Thank you Mary! The typeface I use is called Oswald.

      Reply
  18. Joan Granat

    Hej Emma
    Du er en fantastisk dygtig blogger, jeg kan sidde i timevis og beundre dit værk, og så laver du nogle virkelig flotte tegninger. Mange tak for alle de gode oplevelser.
    Joan fra Danmark

    Reply
    1. designoform

      Men vilken underbar kommentar! Tack så mycket. Du gjorde min dag!

      Reply
  19. Marie-Laure

    good morning Emma,

    Your blog is Absolutely beautiful and so inspiring. Just all I love.

    Reply
    1. designoform

      Aaa your so sweet! Thank you!

      Reply
  20. Alyssa

    hello emma!

    i just wanted to say that your blog has become such an inspiration for me. your simple ideas are very innovative and match up with my own minimalistic aesthetic and approach to design. thank you for sharing a new perspective of design and shedding light to the term “less is more”. xo

    Reply
    1. designoform

      Oh thank you for your nice comment! I´m so happy you like my little blog (and my style)!

      Reply
  21. Patrizia

    Like your blog and your photo <3

    Reply
    1. designoform

      Thank you! :)

      Reply
  22. Joelle Pavert

    Found your blog with bloglovin’, so happy that i found it! It’s such an inspirational blog, especially for a fashion design student like me. Your minimal images and interior posts are just beyond everything. Keep up the good work!
    Love, Joelle – The Netherlands

    Reply
    1. designoform

      I’m so happy to hear that! I’m glad that I can inspire a fashion design student too! ;)

      Reply
  23. Eva Bengtsson

    Tack!
    Så glad jag blev över att hitta din sida!
    Fantastiska diy beskrivningar, bilder mått och beskrivningar är lätta att följa.

    Reply
    1. designoform

      Och vad glad jag blir att du hittat hit! :)

      Reply
  24. Lisa

    Hello Emma!Just found your tutorials on pinterest and feel so lucky! Such an amazing blog and so many beautiful things to diy. Oh God, you’re awesome! Thank you so much for sharing.. keep on inspiring us! :)

    Reply
    1. designoform

      Oh you´re so sweet! And thank you! :)

      Reply
  25. Natascha Høier

    Hej Emma,
    Hvor er jeg lykkelig over, at jeg har fundet din blog, du har givet mig lysten til at være kreativ tilbage. Du er virkelig inspirerende og de ting du laver er helt fantastiske! Jeg elsker læder-notebook indlægget, dine stjerne og den grå stofkasse, du har lavet.
    Du har dig en ny fast læser, jeg glæder mig til at se mere diy fra dig.

    Mange knus fra Natascha <3

    Reply
    1. designoform

      Oj vilken otroligt fin komplimang! Jag blir tokglad! <3

      Reply
  26. Lindley

    What a beautiful blog. You have such talent and such a gift – everything is just clean and warm and exciting. Minimal but so rich and layered. Thank you!

    Reply
    1. designoform

      Oh you’re so sweet! Thank you!

      Reply
  27. figlujemy zabawy dla dzieci

    Twój blog jest piękny .
    Dziękuję za inspiracje.

    Reply
    1. designoform

      Thank you! And thank you for the comment!

      Reply
  28. silvia

    I do love your blog, it’s like you can breath the Nordic atmosphere just scrolling through the images!
    Keep going!

    Reply
    1. designoform

      Thank you Silvia. I will! :)

      Reply
  29. alex

    Love your photos

    Reply
    1. designoform

      Oh thank you!

      Reply
  30. Ilia Fathi

    Very cool photos! Love the subtle colors.

    Reply
    1. designoform

      I’m happy you like them :)

      Reply
  31. Maia Ming Fong

    Lovely blog! I’m a half Swedish designer but I live in Barcelona so hej-hola and keep up the beautiful work!

    Reply

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